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Dental Sleep Marketing Tips

Selling sleep is a different product than selling dentistry. You will need a different marketing strategy to sell sleep and address these five key questions:

1. Will the phones ring with new patients seeking treatment?
2. Will the people who call be the right kind of patients?
3. Where will these new patients come from?
4. Will you be able to close the sale and schedule an appointment?
5. Will insurance be a roadblock in closing the sale?

Use these Top Ten Marketing Tips in your dental sleep practice and watch it grow.

1. Create a Strategic Marketing Action Plan – Define your brand and the values of your business. Clearly articulate your messages, target markets and delivery mediums. Utilize the entire marketing tool kit over the course of time. Remember that marketing is a means to an end, not an end in itself.
2. Commit to Marketing – Success requires accountability and a financial commitment. Who is responsible for marketing? What percentage of your budget are you willing to commit to marketing? We recommend committing 7 – 10%.
3. Be Consistent Over Time – Deliver a consistent message about who you are and what you stand for. Commit to a marketing budget. Be in it for the long run.
4. Know Your Existing Customers – Create a marketing database of existing customers: name, where they live, age, profession, household income and other demographics. Analyze it to create a customer profile. Are your customers currently utilizing all your services? Use the database to inform, educate and up-sell your business. Database marketing is also a powerful way to build customer loyalty. MINE THE EXISTING GOLD – use signage, direct mail, loyalty cards, e-alerts and other tactics.
5. Use your Environment as a Marketing Tool – Your entire business is a reflection of your brand and the values of your business. Examine your design and signage. How do you answer the phone? What type of displays and art are you utilizing?
6. Everyone on Your Staff is on the Marketing Team – Your staff can promote your services. Provide training and education to help them sell! Create incentives to build customer traffic. Everyone in your business benefits from business development.
7. Use Your Customers to Sell Your Business – Third party testimonials are a powerful way to define and support your brand. It’s also a great way to celebrate your customers and involve them with your business and its success. Create refer a friend programs.
8. Use E-Communications – Build a website for sleep and optimize it. Use e-newsletters.
9. Own your Niche – Show your customers that you are the expert. Hold special events around your niche. Participate in a Sleep or Health Trade Show.
10. Act - The old saying is not ready, aim, aim. It’s ready, aim, fire. Make it a marketing ACTION plan. And don’t leave money on the table - 80% of all leads at trade shows are not pursued.